YEARBOOK NEWS & INFORMATION FOR SCHOOLS IN ARIZONA | WINTER 2013-14 | SARAH IKARD - SALES REPRESENTATIVE
Sarah Ikard - 602-923-3696 - email@sarahikard.com
Newsworthy


HJ now offering full line of products for experiential learning in print, digital, and social media

Copyright problems in yearbooks reach all-time high

New yearbook services added based on customer input

Beware of "no deadlines" or "no late fees"
Features

Top 5 Ways to Be Better at Meeting Deadlines
Over 80% of advisers I work with indicated that one of their top three goals this year is to meet deadlines and avoid late fees. Here are the top five (5) ways you can achieve this goal. READ MORE >

Top 5 Ways to Include More Students in the Yearbook
76% of advisers I work with indicated that one of their top three goals this year is to include more students in the yearbook. Here are the top five (5) ways you can achieve this goal. READ MORE >

Top 5 Ways to Increase Book Sales
68% of advisers I work with indicated that one of their top three goals this year is to increase book sales. Here are the top five (5) ways that are proven to sell more books. READ MORE >

DESIGN TIP: Go Big

One of the easiest ways to add visual interest to your layouts is to supersize an element. Photos are usually the strongest visual element in a yearbook. When designing your layouts, select the best photo, both in terms of its story-telling power and technical quality. The best image should become the dominant photo and should be at least two-and-a-half times larger than any other photos on the spread. See examples of how to supersize other elements for maximum impact in this Before & After VIDEO>

Before & After Magazine (bamagazine.com) is an HJ recommended resource for improving the visual quality of your yearbook and staying on top of industry design trends.

We also recommend checking our Pinterest page often for design ideas and inspiration.

Events

2/3 WEBINAR:
12 eDesign Time-Saving, Make-Your-Life-Easier Tips & Tricks

2/10 WEBINAR:
12 eDesign Tips & Tricks for More Creative Flexibility

What Should I Be Doing Now?

• Sign and return your renewal form for next year (Due Jan. 31).

• Execute your final sales push.

1/20 Conclude book, personalization, accessory sales.

1/27 Submit final book and accessory counts plus personalization name list.

• Start coordinating with administration and office staff now to get yearbook sale information included in registration materials.

• Submit Quick-Turn Coverage Supplement order form (if applicable).

• Plan ahead for your distribution event/process. Book space if needed.

• Begin recruiting staff members for next year.

• Book spring training event dates with Sarah.

Funky Fact


Photo vs. Image
In the graphic design and photography industry, a picture can only technically be called a photo if it is in its original (raw) form straight from the camera. The file extension will be .RAW for these files. Once that photo is digitally altered in even the slightest way (e.g. adjusted brightness/contrast), the photo is now technically called an "image" and becomes a .JPEG file - hence Google's Image search, HJ's ImageIn plug-in for InDesign, and the Image Library in HJ's eDesign software).
Copyright © 2014 Sarah Ikard - Pristine Sales & Marketing Inc. | Created by Sarah Ikard