Top 5 Ways to Be Better at Meeting Deadlines
Over 80% of advisers I work with indicated that one
of their top three goals this year is to meet deadlines and avoid
late fees. Here are the top five (5) ways you can achieve this goal.
Top 5 Ways to Include More Students in the
76% of advisers I work with indicated that one of
their top three goals this year is to include more students in the
yearbook. Here are the top five (5) ways you can achieve this goal.
Top 5 Ways to Increase Book Sales
68% of advisers I work with indicated that one of
their top three goals this year is to increase book sales. Here
are the top five (5) ways that are proven to sell more books. READ
One of the easiest ways to add visual interest to your layouts
is to supersize an element. Photos are usually the strongest
visual element in a yearbook. When designing your layouts,
select the best photo, both in terms of its story-telling
power and technical quality. The best image should become
the dominant photo and should be at least two-and-a-half times
larger than any other photos on the spread. See examples of
how to supersize other elements for maximum impact in this
Before & After VIDEO>
Before & After Magazine (bamagazine.com)
is an HJ recommended resource for improving the visual quality
of your yearbook and staying on top of industry design trends.
We also recommend checking our Pinterest
page often for design ideas and inspiration.
Should I Be Doing Now?
• Sign and return your renewal form for next
year (Due Jan. 31).
• Execute your final sales push.
• 1/20 Conclude book, personalization,
• 1/27 Submit final book and
accessory counts plus personalization name list.
• Start coordinating with administration and
office staff now to get yearbook sale information included
in registration materials.
• Submit Quick-Turn Coverage Supplement order form (if
• Plan ahead for your distribution event/process. Book
space if needed.
• Begin recruiting staff members for next year.
• Book spring training event dates with Sarah.
Photo vs. Image
In the graphic design and photography industry, a picture
can only technically be called a photo if it
is in its original (raw) form straight from the camera. The
file extension will be .RAW for these files. Once that photo
is digitally altered in even the slightest way (e.g. adjusted
brightness/contrast), the photo is now technically called an
"image" and becomes a .JPEG file - hence Google's
Image search, HJ's ImageIn
plug-in for InDesign, and the Image Library
in HJ's eDesign software).